RU / EN
September 2–4, 2026
Moscow, Timiryasev Center
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Not just word-of-mouth: media communications for destinations promotion and local tourism development

The time of the event
09/02/2026
11:00-11:50
Hall
Talent Stage
Track
Territory of KNOWLEDGE
Format
Discussion panel

Session moderators

Yulia Letichenko
Director of the integration department, New Media Resource Center

Speakers and participants

Ekaterina Artemieva
Founder and CEO of the "Soobshchniki" Communications Agency
Elina Kushnirenko
Head of promotion and business development, Mantera Group

Upcoming events in this hall

12:00–12:50
The metaverse: the economy of viral presence
Discussion panel
Territory of KNOWLEDGE
13:20–14:00
How to transform an outdated hotel into an experience platform and attract guests. Trends, strategy, solutions
Мастер-класс
Territory of KNOWLEDGE
14:05–14:50
What is a modern hotel? Trends in the leisure industry
Discussion panel
Territory of KNOWLEDGE
15:20–16:10
The brand’s red zone: diagnosing «fatigued» values and moder PR tools
Intensive course
Territory of KNOWLEDGE
16:30–17:30
Collaborative innovations: the impact of cross-industrial projects
Discussion panel
Territory of KNOWLEDGE

Events at this time in other halls

Date
Time
Hall
Title
Track
Format
09/02/2026
11:00–11:50
Key changes in the legal regulation of the tourism industry and their impact on the market
Territory of INSTINCTS
Discussion panel
09/02/2026
11:00–11:50
Russia's tourism infrastructure: what to build, how to manage it, and how to attract visitors
MAINSTREAM Territory
Discussion panel

Official support

The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Chamber of Commerce and Industry of the Russian Federation
Росзаповедцентр Минприроды России

Partners and sponsors

Visit Altai
Business Programme Session Partner
Doninturflot
Business Programme Session Partner