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September 2–4, 2026
Moscow, Timiryasev Center
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Forum-exhibition OTDYKH Leisure
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The role of private initiatives in structuring the industry planning system Partner session The metaverse: the economy of viral presence
Back to the program of events
The role of private initiatives in structuring the industry planning system Partner session The metaverse: the economy of viral presence
The time of the event
09/02/2026
12:00-12:50
Hall
Talent Stage
Track
Territory of KNOWLEDGE
Format
Discussion panel
Speakers and participants
Alena Buyanova
Business Development Director at Hybrid metaverse (part of the Hybrid Ad-Tech company)
Upcoming events in this hall
13:20–14:00
How to transform an outdated hotel into an experience platform and attract guests. Trends, strategy, solutions
Мастер-класс
Territory of KNOWLEDGE
14:05–14:50
What is a modern hotel? Trends in the leisure industry
Discussion panel
Territory of KNOWLEDGE
15:20–16:10
The brand’s red zone: diagnosing «fatigued» values and moder PR tools
Intensive course
Territory of KNOWLEDGE
16:30–17:30
Collaborative innovations: the impact of cross-industrial projects
Discussion panel
Territory of KNOWLEDGE
10:30–11:50
The territory of accessibility
Discussion panel
Territory of KNOWLEDGE
Events at this time in other halls
Date
Time
Hall
Title
Track
Format
09/02/2026
12:00–12:50
Partner session
Territory of INSTINCTS
Discussion panel
09/02/2026
12:00–12:50
The role of private initiatives in structuring the industry planning system
MAINSTREAM Territory
Discussion panel
Official support
The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Chamber of Commerce and Industry of the Russian Federation
Росзаповедцентр Минприроды России
Partners and sponsors
Doninturflot
Business Programme Session Partner