RU / EN
September 2–4, 2026
Moscow, Timiryasev Center
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Forum-exhibition OTDYKH Leisure
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 / How to transform an outdated hotel into an experience platform and attract guests. Trends, strategy, solutions
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How to transform an outdated hotel into an experience platform and attract guests. Trends, strategy, solutions

The time of the event
09/02/2026
13:20-14:00
Hall
Talent Stage
Track
Territory of KNOWLEDGE
Format
Мастер-класс

Speakers and participants

Anastasia Podberezkina
Business trend analyst. Author of industry trend reports. Strategist. Founder of the Trend-Report.Store trend analytics and strategy agency.

Upcoming events in this hall

14:05–14:50
What is a modern hotel? Trends in the leisure industry
Discussion panel
Territory of KNOWLEDGE
15:20–16:10
The brand’s red zone: diagnosing «fatigued» values and moder PR tools
Intensive course
Territory of KNOWLEDGE
16:30–17:30
Collaborative innovations: the impact of cross-industrial projects
Discussion panel
Territory of KNOWLEDGE
10:30–11:50
Территория доступности
Discussion panel
Territory of KNOWLEDGE
12:00–12:50
Алтайский край или спецэффекты туристического блокбастера
Presentation session
Territory of KNOWLEDGE

Events at this time in other halls

Date
Time
Hall
Title
Track
Format
09/02/2026
13:20–14:10
Global events and the tourism market: the role of analytics in adapting strategies
Territory of INSTINCTS
Business session
09/02/2026
13:20–14:50
Press conference of the Russian Union of Travel Industry (RUTI)
MAINSTREAM Territory
Пресс-конференция

Official support

The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Chamber of Commerce and Industry of the Russian Federation
Росзаповедцентр Минприроды России

Partners and sponsors

Doninturflot
Business Programme Session Partner