ATOM Museum is a seven-story "underground skyscraper" located at VDNH in Moscow. It is Russia's only science and technology museum to combine immersive tours, theatrical shows, a fully functioning science education laboratory, and the country's first quantum classroom — all designed to put people at the center of technology for a better future.

How can a science venue become a global magnet for visitors?

This question will be addressed at the session "How to Turn a Science Museum into a Tourist Hit," which will be moderated by Elena Mironenko, cultural expert and CEO of the ATOM Museum, which serves as a strategic partner of the OTDYKH Leisure 2026 business program.

ATOM Museum's role as the session's key case study is no coincidence: the venue demonstrates outstanding tourism results, with over 4.2 million visitors in 2,5 years from 89 regions of Russia and 123 countries worldwide.

The session program features real-world case studies: the ATOM Museum phenomenon, federal initiatives promoting science tourism, booking trends from leading online platforms, tour operators' experience integrating science venues into travel itineraries, and the transformation of a classic themed museum into a multidisciplinary space.

Join us on September 4 at 11:40 AM at the Travel Arena stage.

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