From September 10 to 12, 2025, the 31st International Tourism Exhibition and Forum OTDYKH Leisure 2025 will be held in Moscow, at the Timiryazev Centre Exhibition Complex. This is a significant event for the entire Russian tourism industry, which annually brings together industry leaders, representatives of the business community, government officials, heads of national tourism offices, industry associations and the media, as well as true travel enthusiasts. On the eve of the autumn/winter season, OTDYKH Leisure traditionally becomes a platform for discussing current issues and working out strategies for the development of the tourism sector.

OTDYKH Leisure has been the main business platform for players in the tourism market for over three decades. During this time, the forum has become an important meeting place for exchanging experiences, discussing new ideas and forming partnerships. Representatives of leading Russian and international tour operators, agencies, hotels, as well as government agencies participate in the event, which influences the development of the industry both in Russia and abroad.

Modern transformation processes in the economy and the global tourism industry dictate the need to look for new solutions and adaptive approaches. Unique tourism products, innovative projects and the development of new points of attraction are becoming key elements of success. This is why OTDYKH Leisure actively integrates tourism-related sectors on its platform, such as culture, art, healthcare and entertainment, contributing to the creation of memorable and diverse travel offers.

The concept of "Tourism Beyond Globalization" will be the central theme of the OTDYKH Leisure 2025 forum, where participants will discuss the role tourism plays in the global economic and political context. How tourism can be preserved and developed, remaining true to historical heritage, preserving the code of authenticity, using evolving digital capabilities. Participants and guests of the forum will learn about the key aspects of tourism sustainability in modern realities, discuss how to preserve the identity of territories and offer unique cultural and historical programs that attract guests from all over the world. They will also discuss promising areas such as ecotourism, digital technologies in tourism and support for small businesses.

Main trends and themes of the event:

Tourism trends: An analysis of global trends and changes in consumer behavior, the impact of digital technologies on travel offers.

Identity and sustainability: The importance of preserving cultural diversity and historical heritage, which remain important factors attracting tourists.

Digital transformation: Integration of innovative IT solutions in the tourism sector to improve the comfort and accessibility of travel

Development of regional tourism: Creation and promotion of new tourist routes focused on domestic and foreign markets.

Investments and partnerships: Opportunities to attract investment and create strategic alliances for the implementation of large-scale tourism projects.

The OTDYKH Leisure 2025 program covers a wide range of areas and includes the following events: panel discussions with recognized experts and top managers of the largest tourism companies. Presentations of innovative projects and start-ups in the field of tourism. Giving awards to the winners of industry competitions. Creative laboratories to power level team competencies. Workshops and master classes for aspiring specialists.

In the exhibition area, regions of Russia, the largest Russian corporations, online platforms for tourism services, as well as businesses and national offices of foreign countries will provide a demonstration of the advanced practices and achievements in the tourism sector. On all the three days of the exhibition there will be LIVE broadcasts on the Telegram channel OTDYKH.

The event is intended for a wide audience:

• Representatives of the tourism industry: operators, agencies, accommodation facilities, transport companies, entertainment complexes, places of interest, catering facilities, companies providing escort services, owners of tourism infrastructure will find useful contacts here, learn about market innovations and improve their professional competencies.
• Government agencies: will be able to discuss measures to promote national interests and support the industry, make agreements on cooperation and experience sharing.
• Young professionals: will have an opportunity to speak with successful specialists, take part in educational programs and find promising job offers.
• Travel enthusiasts: will learn about new routes, receive special offers from tour operators and discover unusual destinations.

OTDYKH Leisure 2025 promises to be an important stage in the development of the tourism industry in the current season. The participants of the forum/exhibition will not only receive new knowledge and practical recommendations, but will also be able to establish strong business relationships that will have a positive impact on the further development of tourism both within the country and internationally.