RU / EN
September 2–4, 2026
Moscow, Timiryasev Center
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 / Effective and non-standard formats for promoting products, services, and tourist destinations
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Effective and non-standard formats for promoting products, services, and tourist destinations

The time of the event
09/03/2026
13:30-14:20
Hall
Panorama hall
Track
MAINSTREAM Territory
Format
Discussion panel

Session moderators

Lina Moskvina
Founder of international marketing ecosystem MICE&more

Speakers and participants

Maria Norina
Founder and CEO of Global Events Company
Sergey Azarenkov
CEO of the St. Petersburg convention and exhibition bureau
Sergey Tsybin
Founder of the unique eco-construction 5CULT

Upcoming events in this hall

14:30–15:20
Theory VS Practice: Education and talents in tourism and hospitality
Discussion panel
MAINSTREAM Territory
15:50–16:50
Integrated rural territorial development: the cult of naturalness and historical heritage
Discussion panel
MAINSTREAM Territory
17:00–17:50
Business as a territory co-author: corporate involvement in tourism infrastructure development
Business session
MAINSTREAM Territory
10:30–11:30
The impact of legal changes from 01.03.26 on the market: six-month analytics
Intensive course
MAINSTREAM Territory
11:40–12:50
A hard drop for the old school: travel rizz to the max and a complete industry upgrade by newcomers
Discussion panel
MAINSTREAM Territory

Events at this time in other halls

Date
Time
Hall
Title
Track
Format
09/03/2026
13:20–14:20
Business and protected natural areas: strategies for conservation and regional socio-economic development
Territory of KNOWLEDGE
Discussion panel
09/03/2026
13:20–14:20
Russia through the lens of sport: national identity, grassroots sports, and emerging tourism formats
Territory of INSTINCTS
Discussion panel

Official support

The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Chamber of Commerce and Industry of the Russian Federation
Росзаповедцентр Минприроды России

Partners and sponsors

Saint-Petersburg
Partner City
ATOM Museum
Strategic partner of the business program
Visit Altai
Business Programme Session Partner
Doninturflot
Business Programme Session Partner