Digital technologies have become an integral part of the life of every city, starting from mobile applications for booking tickets (e-tickets for transport, to the theatre, museum, etc.), ending with electronic information boards of all infrastructure objects. Electronic codes have almost replaced traditional tickets, and navigation services completely replaced paper maps and travel guides. People have got an access to databases and city analytics.
What do customers and developers rely on when creating content or choosing media?
How do online services and start-ups change the tourism market?
What is new and relevant on the market?
How has the tourist's approach for traveling changed? What countries does Generation Z choose?