Business programme

Events unfold much faster than people are able to perceive and adapt. Digitization, artificial intelligence, robotization and globalization deeply affect us in terms of their integration into life processes and leave heads spinning with gradual extrusion of the all too familiar values once being resistant to digital conversion.

The substance of the tourist world were and will be curiosity, humanity, propensity for self-awareness, cultural values, the history and heritage of ancestors, allowing continents, countries and regions to differ from each other and continue to be relevant, opening up for each generation alternatively.

Participants of OTDYKH Leisure 2025 new expo and business programme will share their vision of the balance between the homogeneity of the digital world and individualism, giving rise to new quality hospitality and securing actors the central role in building intercultural communications.