RU / EN
September 2–4, 2026
Moscow, Timiryasev Center
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Back to the business programme 2025

Neuromarketing in tourism: beyond logic

The time of the event
09/02/2026
14:15-14:50
Hall
Travel arena
Track
Territory of INSTINCTS
Format
Author's lecture

Speakers and participants

Anna Shestakova
Director of the Institute for Cognitive Neuroscience at HSE University. An expert in neuroeconomics and neuromarketing, author of publications in leading international scientific journals, and recipient of the Golden HSE Award in the Achievements in Science category

Upcoming events in this hall

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Discussion panel
Territory of INSTINCTS
16:30–17:30
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Discussion panel
Territory of INSTINCTS
10:30–12:50
The 5th annual OTDYKH Lab Project
Intensive course
Territory of INSTINCTS
13:20–14:20
Wineries as a driver for integrated territorial development Business and protected natural areas: strategies for conservation and regional socio-economic development
Discussion panel
Territory of INSTINCTS
14:30–15:20
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Discussion panel
Territory of INSTINCTS

Events at this time in other halls

Date
Time
Hall
Title
Track
Format
09/02/2026
13:20–14:50
Press conference of the Russian Union of Travel Industry (RUTI)
MAINSTREAM Territory
Пресс-конференция
09/02/2026
14:05–14:50
What is a modern hotel? Trends in the leisure industry
Territory of KNOWLEDGE
Discussion panel

Official support

The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Chamber of Commerce and Industry of the Russian Federation
Росзаповедцентр Минприроды России

Partners and sponsors

Doninturflot
Business Programme Session Partner