Tourism beyond globalization

The speed of events is many times higher than the human ability to adapt to the perception of information. Digitalization, artificial intelligence, robotization and globalization are impressive in the scale of integration into life processes and baffle by gradually “squeezing out” the values familiar to people as components resistant to digitalization.

The fabric of the tourism world has been and will be curiosity, humanity, the need for reflection, cultural codes, history and heritage of ancestors, allowing continents, countries and regions to differ from each other and remain relevant, revealing themselves in a new way for each generation.

The participants of the exposition and business program of the new season “OTDYKH Leisure 2025” will share their vision of the balance between the uniformity of the digital world and individualism, which gives birth to a new quality of hospitality and provides players with leading positions in building intercultural communications.