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September 2–4, 2026
Moscow, Timiryasev Center
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Forum-exhibition OTDYKH Leisure
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2025
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Business programme 2025
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Красная зона бренда: Диагностика «уставших» смыслов и инструменты современного PR
Back to the business programme 2025
Красная зона бренда: Диагностика «уставших» смыслов и инструменты современного PR
The time of the event
09/02/2026
15:30-16:20
Hall
Talent Stage
Track
Territory of KNOWLEDGE
Format
Intensive course
Session moderators
Artur Abdyukhanov
Head of the Press Service of the Russian Union of Travel Industry
Speakers and participants
Anna Ovechkina
PR Manager at the "Premier Tourism" Premium Travel and Event Agency
Svetlana Volokhina
Communications expert, author of the "Glagol PRavilno" (Speak PRoperly) Telegram channel
Upcoming events in this hall
16:40–17:30
Коллаборационные изыски и последствия кросс-индустриальных проектов
Discussion panel
Territory of KNOWLEDGE
10:30–11:50
Территория доступности
Discussion panel
Territory of KNOWLEDGE
12:00–12:50
Алтайский край или спецэффекты туристического блокбастера
Presentation session
Territory of KNOWLEDGE
13:20–14:20
Бизнес и заповедные территории: стратегия сохранения природы и социально‑экономического развития регионов
Discussion panel
Territory of KNOWLEDGE
14:30–15:20
Речные круизы: дорого VS бесценно
Presentation session
Territory of KNOWLEDGE
Events at this time in other halls
Date
Time
Hall
Title
Track
Format
09/02/2026
15:30–16:20
Больше, чем минимум: Социальные инициативы, этичная лояльность, масштабный GR
Territory of INSTINCTS
Discussion panel
09/02/2026
15:30–16:20
По следам страстей российских меценатов: деньги в эфемерное VS вклад в культурное наследие
MAINSTREAM Territory
Discussion panel
Official support
The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Chamber of Commerce and Industry of the Russian Federation
Росзаповедцентр Минприроды России
Partners and sponsors
Doninturflot
Business Programme Session Partner