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September 2–4, 2026
Moscow, Timiryasev Center
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 / Geobranding: Identity Building and Commercialization
Back to the business programme 2025

Geobranding: Identity Building and Commercialization

The time of the event
09/17/2024
15:30-16:20
Hall
Panorama hall
Track
Travel ecosystems
Format
Round table discussions

Session moderators

Алексей Баранов
дизайн-стратег, Член Союза Дизайнеров России, преподаватель визуальных коммуникаций

Speakers and participants

Андрей Самонаев
основатель проекта "Палех Парк"
Зухра Гордиенко
министр предпринимательства и туризма Республики Башкортостан
Tatiana Belik
Director of the municipal institution "Capital of the Urals," Administration of the city of Yekaterinburg
Julia Boyarkina
Minister of Entrepreneurship and Tourism of the Vladimir Region

Upcoming events in this hall

16:40–17:30
Investing in Destinations with Good Tourism Potential
Round table discussions
Travel ecosystems
18:00–19:00
The Award Ceremony
10:30–11:30
From Impressions to Understanding: How Social and Cultural Environment Affects and Educates
Business session
Travel ecosystems
12:00–12:50
Role of the MICE Industry in the Economy and Territorial Development
Partner Event
Travel ecosystems
13:20–14:40
Event tourism: scenarios forming the concept of a destination
Business session
Travel ecosystems

Events at this time in other halls

Date
Time
Hall
Title
Track
Format
09/17/2024
15:30–16:20
Glamping: a lifestyle dictated by the landscape
Long-term trends
Round table discussions
09/17/2024
15:30–16:20
Infrastructure projects in tourism. Investing in quality of life
Talent sustainability
Partner Event

Official support

The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Росзаповедцентр Минприроды России

Partners and sponsors

Египет
Country Partner
Saint-Petersburg
Partner City
MGIMO
Higher Education Partner
YES
Official Hotel Chain