RU / EN
September 2–4, 2026
Moscow, Timiryasev Center
Visit the exhibition Become an exhibitor
Forum-exhibition OTDYKH Leisure
 / Program
 / Events program
 / WEXECON-сессия
Back to the program of events

WEXECON-сессия

The time of the event
09/15/2022
14:30-16:00
Hall
Travel Arena

Tourism in the Age of Experience Economy


Tourism product, like anticipation 

- When does the journey start?

- What does a tourist need in BANI-reality?

- Why is the packaging of a tourist product important?


Tourism product as an emotion

- What makes a trip impressive?

- How does the service generate emotions?

- Why does a tourist want to be independent?


Tourist product, like nostalgia

What will the tourist remember?

How will you share your memories?

- Why is he coming back?




#travel agencies #tour operators #travel industry specialists #regional tourism authorities

Session moderators

Igor Kaverzin
President of the International Academy of Tourism Industry Development (MARCH), General Director of the WEXECON Production Center, Vice President of the National Association of Event Tourism Specialists (NAST), Ph.D. in Economics, Professor of RAE

Speakers and participants

Anna Alexandrovna
Professor of the Department of Recreational Geography and Tourism of Lomonosov Moscow State University, Laureate of the Russian Government Prize in the field of tourism, Doctor of Economics, Professor
Igor Kaverzin
President of the International Academy of Tourism Industry Development (MARCH), General Director of the WEXECON Production Center, Vice President of the National Association of Event Tourism Specialists (NAST), Ph.D. in Economics, Professor of RAE
Oleg Alekseev
President of the National Association of Event Tourism Specialists (NAST), Head of the BAIKAL VIEW TRAVELLER tour operator, General Director of the international tourism portal "Live Map"
Olga Baibakova
Business coach (ICBT certification), coach of the ACSTH qualification (International Coaching Academy (ICF member), facilitator of organizational changes, partner of the international certification body TUV Austria (teacher of training programs according to ISO 23 592 "Excellent service: principles and model")
Peter Litvintsev
Founder of the tour operator "Towards", developer and guide on unique routes in Russia and abroad
Sergey Zenkin
Founder of the first commercial tour operator in Russia – the company "Wind Rose", commercial director of LLC "Audit, consulting, design", honorary worker of the tourism industry, Candidate of Philosophical Sciences
Sergey Kryachkov
Chairman of the Digital Technologies Committee of the All-Russian Union of the Hospitality Industry, Head of the Educational and design Laboratory of the Digital transformation of the Hospitality industry of RANEPA under the President of the Russian Federation

Events at this time in other halls

Date
Time
Hall
Title
Track
Format
09/15/2022
11:00–15:00
OTDYKH LAB. Low Season Laboratory
09/15/2022
14:30–16:00
Conference "Creation and promotion of a new, cultural and educational route for sustainable tourism "Linen Road"

Official support

The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Росзаповедцентр Минприроды России

Partners and sponsors

Египет
Country Partner
Saint-Petersburg
Partner City
MGIMO
Higher Education Partner
YES
Official Hotel Chain