A series of master classes The use of show technologies in the creation of a tourist product. Managing travelers' emotions

We proceed from the premise that a tourist product is not so much an infrastructure and service product, but an entertainment product.So it should be produced according to the laws of the entertainment industry. This means that it is necessary to adapt the laws and techniques of drama, directing, psychology, neuroprogramming, the works of doctors Dunn and Jung. In that case we can mantain the control of the guest's emotions. The presence of such products in the portfolio is not only a competitive advantage, but also a solid foundation for building a lovemark with a strong emotional attachment of the guest to the territory/company/product. We will analyze the concept of a product of a tourist territory and its conection with products of the entertainment industry, draw analogies and discuss vivid examples of correspondence. We will learn how to set goals correctly, describe the target audience and select metrics with tools, and, most importantly, consider 4 tools to saturate your product with emotionality.