Practical session Region Branding 2035

How to stop creating outdated brands that aren't interesting for younger generation of tourists? How to take a leading place in the new digital world? Creation of a touristic brand is always a look into the future. we need to look 3 to 5 or even 10 to 15 years forward. Those who think ahead win. But you have to have a clear understanding what benefits and opportunities of a marketing strategy you can use tomorrow, in a year or in five years. In this session, we will talk about what to focus on when you building brands for decades. What to do today and tomorrow to achieve success in the future. The guests of the session are the local marketing and branding professionals, researchers and creators of trends.

Topics for discussion:

2035: Territorial Marketing and Branding Trends. 

What does the new generation want from travel and territories. 

How to create brands for new consumers? 

Strategies for building brands of the future. 

Brands in virtual reality - how to take your place in the world of the future.