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September 2–4, 2026
Moscow, Timiryasev Center
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 / In the footsteps of Russian philanthropists’ passions: ephemeral spending VS investment in cultural heritage
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In the footsteps of Russian philanthropists’ passions: ephemeral spending VS investment in cultural heritage

The time of the event
09/02/2026
15:20-16:10
Hall
Panorama hall
Track
MAINSTREAM Territory
Format
Discussion panel
Приглашенные к дискуссии эксперты обсудят роль благотворительности, влияние меценатских инициатив на мировое признание российских культурных ценностей и поиск баланса между мгновенной популярностью и выстраиванием диалога между поколениями через наследие.

Session moderators

Viktoria Shelyagova
Cultural historian and art expert, Cultural and Tourism Ambassador of the Moscow Region, RBC expert on domestic travel in Russia, and visionary of the presidential fund's art direction.

Speakers and participants

Galina Stepanova
Galina Georgievna Stepanova is a philanthropist and collector, founder and director of the "Petersburg Artist" Museum and Exhibition Center, owner and restoration author of the revived Maryino Estate in the Leningrad Region.
Ilya Zibarev
Top manager, CEO, and member of the boards of directors/advisory boards in a number of Russian and international companies in the financial, banking, IT, and media industries
Petr Aksenov
Jewelry artist, philanthropist, founder of the "Russkaya Skazka" Jewelry House
Julia Boyarkina
Minister of Entrepreneurship and Tourism of the Vladimir Region

Upcoming events in this hall

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Комплексное развитие сельских территорий: культ натуральности и исторического наследия
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Business session
MAINSTREAM Territory
10:30–11:30
Влияние изменений в законах от 01.03.26 на рынок: аналитика за полгода
Intensive course
MAINSTREAM Territory

Events at this time in other halls

Date
Time
Hall
Title
Track
Format
09/02/2026
15:20–16:10
More than the minimum: social initiatives, ethical loyalty, large-scale GR
Territory of INSTINCTS
Discussion panel
09/02/2026
15:20–16:10
The brand’s red zone: diagnosing «fatigued» values and moder PR tools
Territory of KNOWLEDGE
Intensive course

Official support

The Ministry of Foreign Affairs of the Russian Federation
Ministry of Industry and Trade of the Russian Federation
Ministry of Economic Development of the Russian Federation
Ministry of Agriculture of the Russian Federation
ATOR Association of Tour Operators of Russia
The Russian Union of Travel Industry
Chamber of Commerce and Industry of the Russian Federation
Росзаповедцентр Минприроды России

Partners and sponsors

Doninturflot
Business Programme Session Partner