Discussion. Landmark events

Landmark sport events demand changes in approaches and stimulate industry development, opening new opportunities and destinations. So, according to the 2018 FIFA World Cup Organizing Committee forecast, 570,000 foreign tourists were expected to visit Russia. According to the ATOR data, there were about 700,000 foreign tourists. According to the Ministry of Communications and Mass Media of the Russian Federation, there were even more tourists: during the 2018 FIFA World Cup, more than 1.8 million fan passports were issued (Fan ID), that allowed to enter Russia without a visa and stay in the country until 25 July 2018. How does the infrastructure created or improved for events affect tourism development in the regions? How can the Fan ID system and base be used for return visits, what bonuses may convince tourists to return (for example, simplified visa application)? A new trend in the landmark events is the consolidation of entertainment tracks within one festival. Sport has stepped beyond purely sporting events, now the combination of music and sport is becoming increasingly popular. If previously sport contained elements of music and entertainment, today music festivals are integrated into sport championships of regional and world level: beach volleyball, sailing regattas, extreme sport (skateboarding, BMX, wakeboarding, wake surfing, etc.), street sports, hero races, etc. What this trend is based on and how to forecast and use it in tourism? - Moscow seasons - Festivals: LocalsOnly, Zavtra, Nashestvie, AlfaFuturePeople - World Student Games, Representatives of the regions (Sverdlovsk region)