Tyumen for the whole day. Marketing of a tourist destination

How to double the tourist flow to the region. Strategy, secrets and experience of the tourist brand VisitTyumen. How to promote a region where there is neither sea nor mountains? Even 5 years ago, we were perceived as follows: the Tyumen region is just the oil capital of Siberia. Tyumen is far and cold. Tyumen is anything but tourism. Today the whole country got acquainted with the tourist destination of the Tyumen region thanks to watching the historical drama "Tobol", the film novel "Yolki-8" and learned about the thermal season from Olga Buzova.

Let's talk about how to break stereotypes and form expectations, to attract the attention of the country with the help of original content, bright events and collaborations. With the help of what special projects and tools do we increase the search for air tickets to Tyumen and increase the tourist flow by 150% in the autumn-winter season? How to create viral videos and vertical video content with millions of views? Why did we rely on promotion on the Internet and how was it justified? How to create a high concept and why is it important for a competent script? Why shoot a lot of videos and in what format? What events fall into the hearts of people? How to create and sell experiences? Why is it important to have a digital strategy? How many platforms does a brand need to become popular? 

#travel agencies #federal government agencies #tour operators #regional tourism authorities #marketing agencies