Practical IT session for tourism business professionals Tourism business as an ecosystem: digitalization trends
PART 1. Tourism business as an ecosystem
Amadeus Safe Travel - an international travel digitalization program
Topics for discussion:
Health passports and digital profile for safe travel and access to travel services.
Safe Travel Ecosystem - How It Works for the Traveler
Development trends. Benefits for agencies and the traveler.
Ecosystem in tourism as a synergy of planning and financing for the stable development of the industry.
Topics for discussion:
Trends 2021: tourists and the market.
Tools for the development of local tourism.
Key financial indicators and funding sources.
The plan for the implementation of the Investment project and main risks.
Master planning: investment lots of the tourist cluster.
Digitalization of the tourism industry: B2C, B2B, B2G.
Analysis of the target audience and environment.
Principles of aria code design. Approaches to the formation of the external appearance.
PART 2. Tools for business
Complex automation tools for travel business as an example of a segmented ecosystem.
Innovative mobility.
Pay Travel.
PART 3. Travel Marketing Aggregators VS Selfmarketing: Which Way to Choose?
Topics for discussion:
What is an "aggregator" in the field of tourism.
Pros and cons of each of the promotion methods.
When the model of working with aggregators is suitable, and when it is not.
Travel industry analytics
Topics for discussion:
Analytics on the travel industry: which destinations are popular, which services in the field of tourism are in the top, which trips are preferred, how the portrait of the traveler has changed / not changed.
How to become more visible on the Internet for tourist business.
Tools in practice - cases.
Tools and opportunities for promotion through aggregators
Topics for discussion:
How describe your product to get noticed.
Which tours get a lot of applications.
Selling visual 2021 - what has changed in travel?
