Discussion. Territory marketing

Electronic and information services have made tourism widely available and easy, thereby increasing competition among cities and sites. More and more regions choose creative technologies to create their own tourist brand, which serves as an additional tool for attraction and positioning. How does the city promotion strategy change? What marketing tools for cities and regions promotion are the most effective now? How can territories organize cooperation between people and business community for promoting the potential of the territory? How to create a region/city brand? How landmark events can change the image of the territories? Supercase: Sibiria (+/-) Japan (+/-)