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ТЕХНОЛОГИИ и ДАННЫЕ


TECHNOLOGIES and DATA

New technologies and digital platforms create new opportunities for tourism development and change old practices to make the industry more accessible and innovative.

However, these changes also bear challenges. Problems include the lack of universal standards and regulation concerning data privacy and security of virtual platforms. Information technologies may as well increase the imbalance between large and small businesses, which may lead to the emergence of monopolistic practices and limit customers' choices.

Overall, the tourism industry is going through a period of transformation from a previous model of serving clients to a new economic model based on integrating digital technologies.

Discussion Topics

  • The impact of technologies on the developing landscape of bookings.
  • Cash-free or tourism without cash.
  • Personalization and hyper-personalization in the hospitality industry.
  • Making travel dreams reality: how to attract travelers with the means of a multichannel approach based on data.
  • Smart tourism in smart cities.
  • How big data and analytics enable sustainable tourism.
  • Tourism startups. What the future holds for those who aspire to transform the industry with the help of innovations?

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