MARKETING AND DISTRIBUTION FOR VIP-CLIENTS
This track will present skills and knowledge in marketing for exclusive and high-income clients in the tourism industry.
Participants will become acquainted with strategic and practical tools necessary for building long-term and successful relationships with VIP tourists, will learn different methods and approaches to develop effective marketing campaigns.
Discussion Topics
- Experiences of top tourism companies in VIP client marketing.
- Evaluation of the effectiveness of marketing strategies for VIP clients in tourism.
- Consideration of individual programs and services for VIP clients.
- Development of personalized marketing campaigns for VIP clients.
- Influence of social media on travel decision.
- Development of a tourist product brand and creation of a unique image.
- Dealing with negative information and reputation management.